orange and teal…

A friend sent me this. I had noticed this kind of thing happening, but had, rather quaintly, put it down to something to do with ‘film stock’, or the use of digital video…

Beyond what Todd Miro says, what occurs to me is that this is yet another example of ‘virtualisation’… Before the advent of digital technology, filmmakers were forced to ‘push’ against the media they were working in… as artists in other media had to wrestle with the limitations of oil paint (here is an example of virtualization in this area), violins, typewriters etc… As the digital tsunami washes over ever more of our cultural world, there are no longer any limits except those imposed by the artist. On one side this could be seen as freedom; on the other, it could, as in this example, open the floodgates to homogenizing ‘fashion’…

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